Ok, so now that you’ve bought in to the idea that social media works for B2B companies, the next question is how do you get started?
You might be eager to just jump right in and start posting on Instagram and Facebook. But first, let’s take a step back and plan things out a bit. For more details Visit SEO Company London.
Decide Your Goals & What to Measure
First and foremost, what’s going to determine success for your brand on social media? Do you want to increase reach? Get more leads? Generate more traffic to your company blog?
The answers to those questions will help you decide which metrics to measure. And they differ depending on the social networks you use.
For instance, if you’re trying to increase reach, you might track:
A. Organic reach
B. Paid reach
E. Follower count
If your goal is leads, then you’d look at metrics like:
B. New leads from social media
Once you know your goals and how you’re going to measure them, make sure you get a social media analytics platform to help you track it all. The last thing you want is to rely on spreadsheets and manual tracking.For Web Development Company in New York visit RavisNY.
In order to get a 360-view of how your B2B social media marketing efforts are going, you can use Sprout’s social media analytics suite.
Sprout makes it easy to measure your social performance across Facebook, Instagram, LinkedIn and Twitter.
If one of your primary goals and metrics is leads, then you can also check out our advanced analytics with Simply Measured. This will allow you to attach a value to all the traffic you’re getting from social, so you can track that oh-so-elusive social media ROI and ultimately your brand performance on social.
Create a Written Strategy
You know what you want to accomplish on social and how you’re going to measure success. The next step is laying out the steps for how to get there.
Don’t worry if your company doesn’t have a plan in place yet. You’re not alone.
Although 80% of B2B marketers have a social media strategy, only 32% have it written down somewhere.
Documenting your B2B social media plan allows you to set goals and paint a clear roadmap of how you’re going to reach them.
Your strategy should answer important question such as:
A. Who is your target audience?
B. What social platforms will you use?
C. What type of content will you be publishing?
D. What are your goals?
E. Which social media metrics will you be using to measure your efforts?
F. How are your competitors using social media?
Having all of this documented keeps everyone on the same page, and allows you to adjust your strategy when you need to. Check out our seven step social media strategy for tips on how to create your own plan for success.Check for SEO Services in kmindia